Prepaid Visa® Card Email Delivery Made Simple For Businesses

Sending a prepaid Visa card by email delivery is one of the easiest ways to run a rewards or incentive program, especially when you're aiming for speed, scale, and flexibility. 

This delivery method checks all the boxes: fast, secure, affordable, and trackable. 

And with the right platform, you can automate sending, personalize the recipient experience, and reduce program overhead, all without sacrificing control.

In this article, we’ll explore prepaid Visa card email delivery in depth—how it works, why it matters, what to watch out for, and how to choose a provider that fits your goals.

→ Whether you’re sending five cards or five thousand, you’ll walk away with practical steps for running a more efficient and effective program.

Mastercard®, too (for global and cross-border programs)

👨🏼‍🏫 Note: While much of this article focuses on the Visa Incentive card, it also applies to virtual prepaid Mastercards. They also come with instant email delivery plus full tracking, and both can be added to mobile wallets and sent in bulk.

Giftbit’s Bulk Virtual Prepaid Mastercard in particular is especially handy when you’re looking to fund an international audience with one card, sent from one account, that’s been funded in one currency. Your recipients will be able to spend their cards in their local currency, anywhere Mastercard is accepted. 

🔊Pro tip: Many programs offer both Visa and Mastercard and let recipients choose between them. 

Virtual prepaid Visa card email delivery vs. physical cards (and when to use each)

If you’re planning to send rewards, incentives, and corporate gifts at scale, then you’re likely considering using virtual prepaid cards (like Visa and Mastercard), and with good reason. 

Everyone loves getting a flexible card they can spend how they like. 

And going digital means YOU can control your program however you like, too. 

Indeed, digital rewards work best for most programs, because they can be delivered instantly by email (or text, social DM, etc). They can be designed to let your recipients choose from a catalog of choices, increasing their desirability. And they also come with a level of program-level tracking that just can’t be matched with physical cards. 

Of course, physical Visa and Mastercard cards still have a place. They can be a great choice when you need a tangible gift or incentive for less tech-savvy audiences or specific use cases. For example, programs dealing with vulnerable populations with limited access to email/internet are often wise to opt for physical options. That’s why Giftbit includes both digital and physical Visa and Mastercard options in our global rewards catalog. 

Like you’d expect, because physical cards need to be printed, processed, and shipped, they typically come with small fees (compared to Giftbit’s digital cards, say, which are completely free to send, even via API). 

“When your entire budget goes into the reward instead of into overhead, you get more bang for your buck,” says Nat Salvione, Giftbit CCO. “The most effective incentive programs are ones where the entire budget goes to the reward.”

Finally, note that many gift and prepaid card providers (Giftbit included) are going to let you have both options (physical and digital) in the same workflow. If you’re not sure what type of rewards will work best for your program, please reach out so you can lean on our experts to help guide your program. 

Table: Virtual Visa vs. physical Visa (at a glance)

When to choose each incentive option:

✅ Choose virtual first for speed, engagement, and operational efficiency.
✅ Choose physical cards when you’d like a tangible card (events, brand kits, trade show giveaways) or recipients have limited digital access or know-how; expect mailing time and per-card postage cost

Sending a gift card instead? 

Ideally, the same platform you use for bulk prepaid Visa and Mastercard will also provide a broad catalog of retailer gift cards plus other near-cash equivalents. Both types of cards have their best use cases and benefits.

🔑 So more access to more options is often the key to program success.🔑

The more you can simplify workflows and consolidate tools, the easier your life is going to be. Using one gift card platform or API will make it much easier to fund, manage, and track your program.

Plus, being able to offer a whole host of rewards will mean you’re truly giving your recipients the ability to choose what fits them best. 

👨🏼‍🏫 Note: Sometimes, you’ll see prepaid cards referred to as ‘open-loop cards,’ because they can generally be spent anywhere that payment network is accepted (so they’re ‘open’ to work in lots of places). Meanwhile, gift cards are closed-loop cards, because they only work at a specific retailer (Starbucks gift cards only work at Starbucks, for example).

Ultimately, you’ll want the ability to mix formats for a truly scalable and desirable program. 

Benefits of prepaid card email delivery (i.e., why businesses often prefer using digital Visas for incentive programs)

🏇 Let's cut to the chase. Gift card and prepaid card email delivery is fast, flexible, affordable and scalable. 

In other words, electronic rewards are often the way to go for most programs, for the following reasons. 

1. INSTANT gift card delivery leads to higher engagement and happier recipients

Digital rewards can arrive within minutes or even seconds by email (or SMS/shareable reward link). 

And that matters, because incentives work best when they’re immediate—when your recipients get them as soon as they earn them. 

Picture it: you’re asked to fill out a 5 minute survey, maybe after a recent flight or customer service call. You’re offered a $5 Visa card for your trouble. It’s not a big reward, but it’s only a few minutes. So you take the time to fill out the survey and … radio silence. Because this company didn’t opt for email delivery for their rewards.👎 

Now, when that $5 Visa arrives in the mail in a few weeks … do you really care? Do you even remember what you did to deserve it? Are you going to form any positive association with the company that sent it to you? Probably not. 

So instant delivery helps ensure that your recipients connect what they did with what they got. And it boosts the perceived value of your offering, even if you’re using small micro-rewards.

2. More affordable than plastic

Like we’ve already highlighted, it costs money to print, package, and ship physical Visa cards.  

Translation: if you want to send physical cards, expect to pay a little bit more. 

For example, with a free Giftbit account, you’ll only ever pay face value of the cards you send. So if you send a $50 instant digital Visa card, say, then that’ll only cost you $50, and your recipient receives that full $50. In fact, thanks to options for revenue sharing and bulk discounts, you might even pay less than that full $50 (book some time with our Sales team to get more details). 

But remember, your Giftbit account also gives you the option to use physical Visas. But you will have to pay a nominal $4.95 mailing charge per card to mail them (this is pretty standard across gift card aggregators). 

Similarly, you can offer your recipients Giftbit Mastercard prepaid cards, and give them the choice between digital and physical versions. In this case, if your recipients opt for the physical card, they’ll be charged a $3 fee, which is deducted from their available card balance. It’ll be delivered by US Postal Service in about two weeks. 

So you’ve got options, and your recipients do, too. But ultimately,those prepaid electronic rewards work so great because they eliminate mailing delays and lost cards, while also providing real-time, streamlined and accurate reporting to replace those lagging complicated, and often incomplete spreadsheets. 

3. More visibility & control

Like we’ve hinted at, digital Visas can be tracked far better than physical options can be. There’s no getting lost in the mail, or lost in a drawer. You should know where they’re going, if they’re being received, and if they’re being redeemed. That’s what’s going to help you iterate to ensure you’re getting the most out of your programs. 

Assuming you work with a transparent gift card company, you’ll be able to track gift card/prepaid card email delivery, along with redemptions and program finances, all from one dashboard. 

This in turn can make it easier to spot (and therefore prevent) fraud, while also keeping stakeholders in the loop with operational and financial views.

4. Scales more easily

Using bulk physical prepaid cards for B2B programs typically takes more people-hours and manual work. And it’s pretty hard to scale manual work. 

And of course, with the added fees, the more physical Visas you send, the more you’ll be paying for them. 

Meanwhile, digital Visas are basically designed to scale. 

It’s easy to send thousands of digital prepaid cards at once, and to totally automate the process too. 

With the right platform, integrations, and/or API,  you can schedule drops, trigger rewards based on CRM/marketing events, or build right into your existing app or software. It’s a great way to cut down on your tech stack, too. 

More details on how to do this in the next section. 

5. Mobile-wallet-ready redemption

If you’re not using a mobile wallet already, you probably will be soon. And the same goes for your recipients.

And with the right gift card platform, your recipients will be able to use their digital Visa incentives through their digital wallets (talk about a red-letter option not available with physical cards!).

For example, Giftbit’s Visa and Mastercard prepaid cards are digital wallet enabled for Apply, Google, and Samsung Pay, meeting your recipients where they are (or where they will be). The Visa in particular also works with FitBit Pay. 

6. More eco-friendly

Not to be a broken record, but digital rewards cut shipping, packaging, and plastic waste. 

That means they make for better, more sustainable corporate gifts and rewards. 

Bottom line: Delivering prepaid cards via email delivery is an easy way to boost participation, reduce program overhead and carbon footprints, and gain the tools and analytics to scale confidently (all while offering a better recipient experience, too 🙌).

How email incentive delivery works (your step-by-step guide)

It only takes a few minutes to sign up for a free Giftbit account and to then start sending Visa cards around the world. 

Again, assuming you’re working with the right partner, the process can and should be incredibly quick and easy.

For example, Curipod’s COO & Co-Founder Eirik Hernes Berre set up a scalable incentive program in just ten minutes, using Zapier to connect Giftbit with their HubSpot account.

“We needed universal gift cards and a system that was easy to automate,” says Eirik. “I watched the video on Giftbit's website and set it up in 10 minutes using Giftbit, Zapier, and HubSpot.”

So follow these next steps, and you could be emailing digital incentive Visas ‘til your heart’s content in a little bit. 

📌 1. The linchpin: choose the right distributor

The first step to a prepaid card sending program is also your most important. You need to pick the right gift card distributor if you want your life to be a lot easier. 

Namely, you’ll want to find a flexible partner that can scale with you. That means they won’t have minimum-sending requirements or exclusivity contracts, so that you can take your time building and growing the program that’s right for your goals. 

🤫 Word-to-the-wise: many major incentive providers concentrate on enterprise-scale programs. And they consider programs in the million dollar range to be midmarket. So if your budget is under that $1M mark, it can be hard to get priority or tailored support.

2. Create your account & fund it

Create an account and fund your balance. With Giftbit, for example, you’ll have the option to fund via bank wire, electronic funds transfer (EFT), or direct debit. We also accept all major credit cards and offer auto-funding and custom funding options. 

🔊 Pro tip: Set up Team Accounts if multiple colleagues will be sending or reconciling rewards.

3. Upload contacts (via CSV) or sync your tools

Next up, you’ll want to create the list of who will be getting your prepaid cards. 

To get started quickly, you can simply upload a CSV with their names and email addresses. 

Meanwhile, if you’re building a long-term program, you’ll likely want to connect your CRM/marketing/research tools via a gift card/Zapier integration. 

Then simply set up your triggers, so that prepaid cards can be automatically sent on events/actions (like when someone completes a survey, or for employee work anniversaries). 

4. Choose brand(s) and denominations to send

When your list is ready, it’s time to pick what you’ll be sending them. Gift cards or prepaid cards? Both? 

You’ll likely pick prepaid Visa or prepaid Mastercard when you want to offer that open-loop flexibility, if you want more cash-like incentives or payouts, if you’re sending global rewards, and/or if you’d like to align your brand with these powerhouse brands.

💡Worth-noting: Amazon gift cards also provide a broad level of flexibility that is similar to sending a prepaid card. 

Meanwhile, you might want to curate a list of gift card brands for themed campaigns and the like. For example, small coffee gift cards are a great, affordable way to treat a variety of audiences. So for an American audience, you might want email a choice of gift cards that includes Starbucks and Dunkin’ gift cards, along with Peet’s Coffee and Dutch Bros Coffee. 

(And for a Canadian audience, you better not forget to send Tim Hortons gift cards to your list, too 🍁😉). 

Note: different gift card and prepaid categories are available in different sending denominations. Supported ranges for Giftbit prepaid cards are typically a whopping $5–$2,000, which covers everything from micro-incentives to high-value rewards.

5. Create a branded email template

Before you start emailing rewards, you’ll want to set the stage with a template that looks and sounds like your brand. Creating a great template at the outset will save you time down the road, keep your messaging consistent, and—most importantly—help recipients trust your email and actually want to redeem their prepaid card. 

Deliverability tips: Use a direct, benefit-led subject line (e.g., “Your $25 Visa® reward is here”, “Thanks for the referral—here’s your gift card”, “You earned a reward from [Your Company]”, etc) and keep instructions above the fold.

Preheader: Reinforce the action: “Open to claim your reward in minutes.”

From name: Use a friendly, trustworthy sender like “[Your Company] Rewards.”

Skimmable layout: Short paragraphs, bullets for steps, one clear CTA.

Plain-text fallback: Ensure a readable plain-text version for inboxes that strip styling.

6. Send now, schedule for later, or automate entirely 💌

Now that you’re all set up, you’re ready to send. And you’ve got options depending on how hands-on (or hands-off) you want to be:

• Manual: Need to send a one-off reward? You can send immediately from the dashboard or schedule a future send. This is great for simple campaigns or quick gestures.
  
  
• Automated: Running a larger program? You can automate sends using tools you already use—like Salesforce, HubSpot, or SurveyMonkey—via a Zapier gift card integration. Or, if you’re building a more custom workflow into your existing app or software, you’ll use the Giftbit API to trigger rewards based on actions or events (like hitting a milestone or completing a task).
  
  
• Flexible delivery: So far, we’ve focused on email delivery, but it’s not your only option. You can also send rewards by SMS, direct link, in-app message, or even QR code. And yes, you can (and should!) mix and match depending on the program.
  
  

🔊 Pro tip: SMS and QR delivery can boost redemption rates for in-person events or mobile-first audiences. And whatever sending method you choose,  make sure your messaging is just as clear and branded across every channel.

7. Track sends, redemptions, and results—and then optimize

Just because you’ve clicked ‘send,’ doesn’t mean your job is done. In fact, one of the biggest advantages of digital gift card programs is visibility. Especially when you’re running your program though a platform like Giftbit, you can see what’s working, what’s getting ignored, and where your budget is going in real time. That means smarter decisions, tighter control, and better ROI.

Here’s what to track and why it matters:

✅ Operational performance

Of course you’ll want to monitor sends, delivery rates, bounce rates, and time-to-claim. This helps you spot any delivery issues early, like outdated email lists, poor timing, or email templates that aren’t resonating.

👨🏼‍🏫 Note: many of the largest virtual gift card vendors are deliberately vague about whether or not your emails are actually making it into inboxes. Why? Because they make more money if your recipients don’t claim their rewards (even though this works against your program). Be sure to vet your providers carefully. 

📈 Engagement and conversion

See how different audiences respond to different types of rewards. For example, compare claim and redemption rates based on:

• Gift card brand (e.g., Visa® vs. Amazon)
• Reward amount
• Campaign or channel

This is where you’ll start to notice trends. Maybe $10 rewards get ignored, or maybe one audience segment claims 90% of the time while another barely opens the email. This kind of insight is gold when you’re trying to improve your programs. 

🔒How secure is digital reward delivery?

Time for a BIG FAQ: Is it safe to email Visa cards. 

The answer is yes, it can and should be safe to email Visa cards. It should also be easy and fun to redeem them. That’s why good platforms will balance convenience along with strong protections behind the scenes. 

Namely, look for a provider that doesn’t require app downloads or extra logins. Recipients should be able to claim rewards in a browser and instantly add their card to Apple Pay, Google Pay, or Samsung Pay.

You’ll also want to choose partners that collect minimal personal data. Reducing unnecessary PII keeps things compliant and is especially important for research and/or anonymous incentive programs.

On the backend, insist on fully transparent gift card tracking. You should be able to see delivery, claims, and redemptions in real time while controls quietly flag unusual activity.

For example, Giftbit’s approach pairs user-friendly redemption with enterprise-grade safeguards. The result is a simple, secure experience that recipients enjoy and your compliance team can trust.

How much does it cost to send a Visa card?

Like we’ve covered, good providers offer face-value pricing for virtual prepaid cards. That means you send $50, and you pay $50—no platform fees or order minimums.

This is how you can keep your budgets clean and your finance team happy. Every dollar you approve goes to the recipient.

So be sure to ask for line-item transparency before you commit. Clear invoices make forecasting and reconciliation easier, and let you spot add-ons like rush fees, international delivery, or custom branding.

Understanding provider incentives (and how they affect your program)

For larger programs, volume discounts or revenue-share models may be available. Just be clear on when those apply and how they’ll appear on your invoice.

💡 It’s also worth understanding how your prepaid card provider makes money. Most earn revenue from two key sources:

Spread: the difference between what you pay and what they paid to acquire the card (for example, they may pay $49.50 for a $50 card and keep the 50¢ margin).

Breakage: the value of rewards that go unclaimed by recipients.

Most people are familiar with the idea of spread. But breakage tends to be murkier, which is why transparency really matters.

Breakage isn’t inherently a red flag. In fact, it’s a big reason some platforms can offer no-fee access to their tools.

That said, it is a problem if your provider is vague about how breakage is handled or reported. That usually signals they aren't incentivized to prioritize deliverability.

In some cases, platforms may even introduce friction (like extra clicks, required logins or even app downloads, or poor messaging and email deliverability) to reduce redemptions. That puts more breakage revenue in their pockets but lowers your program’s performance.

Meanwhile, Giftbit has taken a different approach since day one. We’re 100% transparent about breakage and share unclaimed funds with clients through features like expirations and balance refunds.

We don’t charge extra to set expiry dates. We don’t obscure email delivery metrics. And we give you industry-leading insights into claims, redemptions, and outcomes.

🔊 Pro tip: Before you sign, pressure-test the model. Ask two questions:

1. How is breakage shared or reported?
2. What SLAs exist around deliverability and support?

Those answers will tell you almost everything you need to know about whether a provider is working for you—or just their own margins.

Where to buy prepaid Visa cards for email delivery at scale

If you’re sending a few Visa eGift cards here and there, you’ve got options for how you want to deliver them. 

But once you need to send at scale or run programs across teams, the limitations of DIY tools start to show up quickly.

Here are the most common ways to source and send Visa eGift cards, with the pros and cons of each:

Option A: In-store gift card racks (e.g., retail or warehouse clubs)

• Pros: Easy and immediate. Good for one-offs or very small programs.
• Cons: Completely manual. No way to track redemptions, personalize messages, or reconcile spend across recipients.

Option B: Single-retailer online orders (e.g., Amazon.com gift cards)

• Pros: Digital delivery using something like Amazon to source your cards is the next step up. People already know and trust major brands.
• Cons: You’re locked to one brand, and most platforms don’t offer sending tools or analytics. It’s also not ideal when recipient choice or flexibility matters.

This route can be helpful for one-off gestures, but if you're using rewards to influence behavior or drive engagement, it often falls short.

It also makes for a lot of extra manual labor as you start to scale. That’s what Prime46 program manager Greg Augustine discovered when managing his market research workflow. 

Greg used to manually issue Amazon gift cards, matching survey data to recipients via spreadsheets. That process consumed hours and introduced risk of errors. 

Switching to a digital incentive platform with an API removed the manual burden. Prime46 reduced reward fulfillment time, gained tracking insight, and reclaimed 5–10 hours a week.

“Giftbit has literally saved 25% of my time,” says Greg. “I like things that are intuitive and keep it simple.”

Option C: Gift card platforms (e.g., Giftbit)

• Pros: Full catalog of gift cards including Visa® and Mastercard®. Send in bulk via email, SMS, direct link, or API. Track delivery, claims, and redemptions in one place. Supports automation, scheduling, and personalization.
• Cons: Some more complex programs (like those requiring global sending or revenue-share) may benefit from a quick onboarding call.

Ultimately, gift card platforms are purpose-built for sending incentives efficiently and at scale. They provide flexibility for recipients, control for your team, and visibility for finance, all through one account. 

Integration options for sending prepaid cards from your existing tools

If you want to send rewards automatically based on specific actions (like someone completing a survey, reaching a sales milestone, or signing up for a beta), don’t worry. You don’t need to rebuild your entire tech stack to make it happen. 

In fact, you’ve got two reliable options to explore depending on your workflow and available resources: gift card integration via Zapier or API. 

Low-code automation with Zapier

Using Zapier to connect your gift card program with your existing tools is a great, easy-entry starting point for most teams. You’ll be able to base prepaid card sending with things like HubSpot, Salesforce, Google Forms, Typeform, and thousands more. 

Specifically, these connections can send prepaid rewards automatically when certain actions happen, without you lifting a finger (or even knowing it’s happening). 

Examples:

• Send a reward when someone completes a survey
• Trigger a gift card when a referral signs up
• Issue a Visa card when a CRM stage moves to "Closed Won"

You can also add filters, delays, or conditions to fine-tune your workflows without writing a single line of code. 

In short, it’s flexible, easy to set up, and perfect for teams that want automation without dev involvement.

Full integration with the Giftbit API

Meanwhile, if you need to embed rewards directly into your product, platform, or back-office systems, then you’re likely want to use an API. It will let you issue, track, and manage prepaid cards directly from your own app or workflow.

To get started, you’ll want to ensure that your chosen API supports both open-loop (Visa and Mastercard) and closed-loop (retailer) gift cards, so your team only needs to build and maintain one integration. 

From there, your engineering team will likely be looking for specific gift card API features, like RESTful endpoints, a test environment, and clear documentation.

Measurement & ROI for emailed rewards

The old approach to corporate gifting took a lot of guesswork. You’d send something, cross your fingers, and maybe get a thank-you to confirm it landed. 

Thankfully, modern digital rewards flip that script. Assuming you have good analytics, every send should be able to generate usable data on delivery, engagement, and business impact.

And effective, modern tracking isn’t just about a month-end spreadsheet. It’s about being able to find a record fast, spot issues early, and act before small glitches snowball into real problems.

You’ll want immediate visibility into messages that bounce or get buried so you can resend quickly. Just as important is an at-a-glance view of overall throughput to understand what’s working right now, not weeks later. 

“Good tracking reduces the headaches of running your program,” says Matt Brossard, Giftbit Director of Business Development. “You should be able to get the information you need easily so you catch and mitigate experience variability, take action as needed, and maintain a complete overview of your program’s throughput.”

Depending on your goals, you’ll want to make the following metrics part of your daily rhythm. Use them to diagnose, optimize, and intervene:

• Open rate: Are reward emails being seen promptly?
• Claim rate: What share of issued cards are actually redeemed?
• Resend ratio: How often do you need to nudge because the first notice was missed?
• Delivery health: Are bounces or spam filtering suppressing redemptions?
• Cost per desired action: Spend required for each completed survey, referral, demo, etc.
• ROI: Outcomes or revenue attributed to rewards relative to reward + ops costs.
  
  

Pull this data from your platform’s operational, recipient, and financial dashboards, then export for reconciliation and deeper analysis. Accessible insights are the difference between sending and hoping, and running a reliable growth system that gets results. 

Common use cases for B2B Visa and Mastercard rewards

Prepaid cards delivered by email are a strong fit for all kinds of incentive and reward programs.

Remember that they’re quick to send, easy to redeem, and simple to track. This makes them especially effective when timing, flexibility, and visibility matter.

Here are some of the most common ways teams use virtual cards in practice:

Employee rewards and spot bonuses

Recognition programs work best when rewards are timely and personal. Prepaid cards let you celebrate wins and milestones as they happen, while giving employees the freedom to choose how they use their reward—whether it’s through Visa, Mastercard, or a curated list of gift card brands.

Customer marketing incentives

Whether you're trying to drive referrals, win back lapsed customers, or boost trial conversions, prepaid cards help you tie value to clear, measurable actions. You can connect rewards to your CRM or marketing tools so they’re sent automatically when a key milestone is hit, and track results to optimize your offers over time.

Research incentives and participant payouts

Prepaid cards also make a natural fit for research programs, since fast delivery and low friction are critical here. Since there's no need to collect extra personal information, you can protect participant privacy while still ensuring timely, trackable payouts.

Customer service gestures and service recovery

When something goes wrong, a fast, thoughtful gesture can turn the moment around. With virtual prepaid cards, your support team can acknowledge the issue immediately, deliver value in minutes, and maintain a record of what was sent and when it was claimed.

How to choose a prepaid card provider for B2B programs: a checklist

Selecting the right platform is about matching your program’s speed, control, and reporting needs with tools that won’t create friction for recipients. 

The following checklist will help ensure you’ll enjoy flexible delivery, clear pricing, and the visibility to measure and improve over time.

Must-haves

• Flexible delivery: email, SMS, and direct link so you can meet recipients where they are.
  
  
• Scaleable features: bulk send, reusable templates, scheduling, and role-based access.
  
  
• Wallet-ready virtual cards: easy add to Apple/Google/Samsung Pay for quick in-store use.
  
  
• Fair terms: face-value pricing, no platform fees or minimums, and no exclusivity contracts.
  
  
• Catalog breadth: strong support for open-loop (Visa/Mastercard) and retailer cards in one place.
  
  
• Visibility: real-time tracking and reporting across delivery, claims, redemptions, and finance.
  
  
• Integration options: Zapier and a well-documented API for workflow automation and embeds.
  
  
• Responsive support: clear SLAs and access to onboarding help for complex or cross-border setups.
  
  

Red flags

• Opaque pricing or vague breakage policies that make total cost hard to forecast.
  
  
• Exclusivity clauses that limit brands, networks, or your ability to switch later.
  
  
• Forced app installs or heavy PII requirements that depress claim and redemption rates.
  
  
• Limited reporting that can’t show deliverability, resend history, or program throughput.
  
  

One-channel delivery only (email without SMS/direct links), which reduces reach and resiliency.