Gift Card Tracking & Reporting

Manage your gift card program with end-to-end visibility

Get finance-grade reporting that lets you answer: How is my entire rewards program performing … not just what was sent, but what was claimed and redeemed, too?

Eliminate guesswork with a clear record of reward activity, right down to the penny.

Your free Giftbit account will give you a centralized order listing you can use to track everything from funding through delivery, claim, and redemption, creating a single source of truth for you and your finance team.

Built for finance workflows and program optimization alike, this actionable data helps you monitor funding and campaign performance, support reconciliation and close, and identify anomalies before they escalate.

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Monitoring & fraud prevention

See funding activity, order status, and reward outcomes in one place. This centralized visibility helps teams identify anomalies or unexpected behavior and reduce risk early, before issues escalate.

Because status doesn’t stop at “sent,” teams can spot delivery or claim issues that would otherwise go unnoticed.

Plus, every payout receives end-to-end encryption, real-time fraud monitoring on funding and order transactions, and full compliance with global data standards. See all security features.

Customer insights

Measure campaign effectiveness using data drawn directly from reward activity.

Identify claim and redemption behavior across gift card brands and delivery methods to understand how recipients are interacting with what you give them.

Bonus: See what’s claimed, what isn’t, and how quickly recipients engage to optimize timing for time-limited or promotional incentives. Use this to tighten timelines, reduce unnecessary spend, and capture more value from unclaimed rewards.

Financial reconciliation

Stop piecing together reward spend across multiple retailers, receipt formats, and exports.

Generate transaction-level and period-based reports to help align reward activity with internal ledgers and reporting periods.

No more guesswork. Because these reports include every transaction impacting your account balance — like funding events, reward costs, and transfer activity — they support audit-ready workflows and period close processes with consistent data that easily integrates into ERP or accounting systems.

Built for finance & ops teams alike

Giftbit gives finance and operations teams complete, transaction-level reward data they can trust. With exports aligned to accounting periods, currencies, and internal workflows, teams can support close, audits, and forecasting using a clear record of truth for reward activity.

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Access your entire reward history

Stay organized and in control with a complete view of your reward activity.

Whether you're managing incentives for a small team or coordinating campaigns at scale, let your reward history be your single source of truth and action.

Get alerts for undelivered emails

Rewards only deliver value when they reach recipients. But email errors, bounces, and typos are common at scale. This can lead to undelivered rewards, quietly undermining your campaign performance if it goes unnoticed.

Some competitor reward platforms limit visibility into delivery issues or even add friction to the redemption process to increase their breakage revenue. This creates uncertainty for program administrators and a poor experience for recipients.

Giftbit takes a different approach. We don’t optimize for breakage, and we make delivery status easy to monitor and act on. Alongside standard gift card tracking, you can enable email or in-app alerts for undeliverable rewards, so you can quickly correct issues, resend rewards, and ensure recipients actually receive what you send, even at scale.

Stay informed, resolve delivery issues quickly, and be confident that your egift cards and prepaid cards are reaching real people instead of getting lost in inboxes.

Manage your rewards with hands-on control

Get operational data that lets you answer: What can I do when something goes wrong with a specific reward?

Maintain control over every reward with a complete, searchable record of every virtual gift card order sent. Filter, sort, and customize views across all gift cards and prepaid cards to review status, confirm claim activity, track delivery issues, and take action quickly.

Resend unclaimed rewards, fix undeliverable email addresses, and filter by status, delivery method, order name, or time period. Detailed records for claimed, canceled, expired, and undeliverable rewards provide a reliable source of record across campaigns, teams, users, and regions.

Transparency isn't just about making sure you're spending effectively in your program. It can be about helping your participants, too.

You can use Giftbit’s reward history page to filter your sending activity and see if anybody's having difficulty redeeming their incentives. Then you can troubleshoot and even resend them if necessary.

— Matt Brossard, Director of Business Development ｜ Giftbit

More data you can count on

All reward activity in your account is reflected in structured, exportable reports designed for finance, operations, and reporting teams.

Recipient summary

Review totals and values for rewards sent, claimed, expired, and redeemed to assess recipient engagement across programs and timeframes.

Operations report

A complete, accurate view of how rewards are sent, claimed, redeemed, and funded across your organization. Use it to track results across campaigns and compare performance between projects.

Financial details

Access balances, funding activity, and currency data for any date range to support reconciliation, forecasting, and internal reporting with transaction-level accuracy.

Full gift card tracking works.

Better information leads to better results.

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Gift card management FAQs

Is Giftbit email delivery reliable or do rewards end up in spam folders?

Giftbit’s email delivery is highly reliable and built to avoid spam folders. The platform uses robust sender authentication (like DKIM and DMARC), trusted domains, and industry best practices to maximize inbox placement. And if an email doesn’t reach a recipient, undeliverable messages are surfaced so you can manage gift delivery and resend rewards as needed.

How do I fund my Giftbit account?

You can fund your Giftbit account in advance and use your balance to send gift cards and prepaid card rewards.

Several funding methods are accepted, so you can choose what works best for your workflow. You can add funds instantly using a major credit card (VisaⓇ, MasterCardⓇ, American Express, and others) or set up bank transfers, ACH/EFT, or wire transfers to deposit funds directly into your account. Direct debit is also available for USD funding and can be configured for one-time or automatic withdrawals. Some organizations qualify for custom funding arrangements if needed.

Funding activity appears in your account balance and is reflected in your financial and transaction reports, making it easy to track how funds are added, used, and remaining over time. Any unused balance stays in your account until you send rewards. This structure supports consistent reward sending and simplifies reconciliation for ongoing programs.

See more details about funding and pricing here.

Can I track Visa and Mastercard reward activity in Giftbit?

Yes. Visa and Mastercard rewards are tracked the same way as egift cards in Giftbit. You get the same visibility into delivery status, claims, redemptions, and financial details across reports and reward history. This means you can monitor prepaid card activity alongside gift cards in a single system, with consistent reporting and the same level of control and transparency.

What reports can I export from Giftbit?

Giftbit offers multiple exportable reports to help you track reward activity and financial data. You can download reports that show reward status and delivery outcomes, recipient-level summaries, funding and balance activity, and transaction-level details. Reports can be filtered by date range and other criteria, making them useful for program monitoring, reconciliation, and internal reporting.

What happens to gift cards that are unclaimed or undelivered?

Unclaimed and undelivered prepaid and gift cards remain visible in your reward history and reports, so they are never hidden or lost. You can identify delivery issues, correct errors, and resend rewards when needed. This visibility helps program administrators understand campaign performance, reduce waste, and ensure each gift card or other digital reward reaches its intended recipient.

For Promotional rewards (i.e. those that have a 'claim by' date), if your recipient doesn't claim by the date set, 25% of the value defaults back to your balance.

Note: talk to the team for custom pricing/revenue sharing on Promotional rewards and volume discounts.

Full gift card tracking: track every reward from funding to redemption