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TL;DR: Digital gift cards make it easy to reward people in the UAE at scale. Mix "super-apps" like Noon with everyday essentials from LuLu Hypermarket and global favorites like Amazon.ae. Then centralize delivery and reporting so your team can stay focused on outcomes, not admin.

Looking for a fast and easy way to deliver rewards and incentives to audiences in the United Arab Emirates? Your best bet is using a reliable gift card platform with a variety of markpopular and local UAE brands on offer. 

Wherever your audience, using bulk digital gift cards in incentive programs is a reliable and scalable way to thank customers, motivate employees, and improve consumer incentives (all without shipping headaches, customs delays, or unnecessary mark-ups! 🙌). 

In this article, we'll cover your options for sending digital gift cards and more to your recipients in the UAE.

Bonus: Manage gift card delivery throughout the Middle East and beyond, all from one account in one currency. 😎

Leif-1
💬 “More businesses are global faster, especially with the rise of remote work,” says Leif Baradoy, Giftbit CEO. “They need rewards and incentives that are as global and flexible as their other business operations.”

 

Why teams choose eGift cards for the UAE

Digital rewards work exceptionally well in the UAE, a region known for having one of the highest smartphone penetration rates in the world. Recipients in Dubai, Abu Dhabi, and across the Emirates respond well to rewards that feel instant, mobile-friendly, and local.

Digital gift cards meet people where they are and avoid the currency conversion friction often associated with sending physical gifts internationally.

Plus, you can tailor choices to the lifestyle-heavy culture of the UAE—spanning luxury fashion, world-class dining, and the convenience of rapid home delivery.


Learn more 👉
How To Send Automated Corporate Gifts, No Address Needed
Why Gift Cards Make The Best Incentives
Incentive Trends: Key Takeaways from the 2026 IRF Industry Outlook


Can I send gift cards in Dirhams?

Yes, platforms like Giftbit let you issue rewards in AED so your UAE recipients see familiar pricing. This reduces friction during checkout and helps your budget stay predictable.

Specifically, you can use a gift card distributor to send rewards at scale in United Arab Emirates Dirham (AED), track redemptions in real time, and stay organized for finance and compliance.

You'll also have control over value and timing.
 
Pick denominations that fit each campaign.

Then segment by audience so UAE recipients get locally relevant options while you maintain consistency across all the regions you're sending to.

 


Learn more 👉
Micro Rewards For Scalable Programs
High AND Low Denomination Gift Card Options


 

B2B digital rewards that resonate with UAE recipients

More companies in the UAE are choosing digital incentives over physical items because they're faster to deliver across the seven emirates and far easier to manage at scale.

UAE recipients often respond best to a mix of "everything" stores and high-street favorites.

If you want to drive specific behaviors—like survey completion or sales referrals—providing a choice of local powerhouses like Noon or LuLu Hypermarket will help ensure the reward is useful for everyone, from tech-savvy expats to long-term residents.


 Learn more 👉
International eGift Cards: How To Approach Global Incentive Programs
How To Use Apple Gift Cards For Global Incentive Programs
Can Amazon.com Gift Cards Be Used Internationally? Tips for Program Managers



Popular gift card brands for audiences in the UAE

When choosing what to send your audience, you might start with the "big three" of UAE retail: E-commerce, Hypermarkets, and Food Delivery.

🇦🇪 Examples of popular UAE-ready rewards:

  • The E-commerce Giants: Amazon.ae, Noon

  • Everyday Essentials: LuLu Hypermarket, Nahdi Pharmacies

  • Home & Lifestyle: IKEA, Danube Home, Home Box, HEMA

  • Fashion & Beauty: Brands For Less, Charles & Keith, Nike, Watsons, Marks & Spencer

  • Food & Coffee: Deliveroo, Starbucks, Costa Coffee, Jones The Grocer

  • Tech & Gaming: Emax, PlayStation Store, Steam, Xbox Game Pass Ultimate

  • Sport: GO Sport

💡 Local Spotlight: In the UAE, Noon is more than just a store; it’s a regional "everything app." Similarly, LuLu Hypermarket is a household name for groceries and electronics, making it a highly practical and appreciated reward for families.

One incentive card for global audiences

OPT mastercard

If you need a catch-all option for mixed audiences or multiple countries, consider the Giftbit virtual prepaid Mastercard®. It works online and in-store globally wherever Mastercard is accepted (and that's a lot of places! 💪) and lets you fund once, choose your currency, and apply delivery rules without rebuilding workflows for every country.

💡 Pro-tip: Use brand-specific cards when you want to highlight local UAE favorites, and rely on the universal Mastercard option when ultimate flexibility matters most.

How to send gift cards to the UAE from wherever you work

You don't need a Middle Eastern office to run a polished Middle Eastern incentive program. You just need access to a unified platform to create, fund, send, and track all your electronic rewards in one place.

Here’s how to get started in just a few minutes:

  1. Create a free account: Load your budget and preview the UAE catalog before you fund. 

  2. Pick brands and amounts: Filter to the UAE and set denominations that match your budget. Add your logo and a personalized message so your rewards are on-brand and meaningful. 

  3. Choose your delivery method: Upload a CSV of your recipients and start sending. 💌

Ultimately, taking your program global shouldn't create a headache. A truly globamiddl gift card  aggregator will let you fund once from ONE account, and present only the types of gift cards available in each location. Your recipients in Dubai see UAE-ready options, while teams in Europe or North America see their local choices.

Scale your incentive program across the Middle East without the heavy admin. Create a free Giftbit account, or book a demo with our team to see the UAE catalog in action.

Note: bulk discounts and/or revenue sharing may be available.  

Send UAE digital gift cards today

Check out the Giftbit Overview to learn more, or create a free account to see for yourself, no strings attached.

Create account

1
Create an account

No cost to access, no minimums or special subscriptions.

2
Upload contacts
Upload from a csv. file and include name and email.
3
Curate & send 🇦🇪

Pick local brands, and then send or schedule delivery.

Giftbit
Post by Giftbit
January 12, 2026