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5 Ways to Celebrate Employee Appreciation Day
5 Ways to Celebrate Employee Appreciation Day

Employee appreciation should be part of any workplace, but especially on Employee Appreciation day!

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Automation in Market Research: 3 Tasks To Take Off Your Plate
Automation in Market Research: 3 Tasks To Take Off Your Plate

Traditionally executed, market research is a very labor-intensive operation. Using automation in market research will alleviate some of the more time-consuming activities.

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Audience Segmentation For Market Researchers: 4 Best Practices
Audience Segmentation For Market Researchers: 4 Best Practices

Market research does best with audience segmentation. Identify people that are the most, or potentially least profitable by dividing the market.

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Marketing to Generation Z: Key Traits You Need To Know
Marketing to Generation Z: Key Traits You Need To Know

Marketing to Generation Z requires knowledge of a few key traits. The term “digital native” aptly describes Generation Z, the cohort born after 1995 and the first generation that’s been connected to...

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3 Keys to Creating a Powerful Employee Recognition Program
3 Keys to Creating a Powerful Employee Recognition Program

It should come as no surprise that people are the most valuable part of any company, so a dedicated employee recognition program is a no-brainer.

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Should You Buy or Build Your Own Tech? 4 Questions to Ask
Should You Buy or Build Your Own Tech? 4 Questions to Ask

Deciding to buy technology or build your own is not only an important decision, it can be a difficult one.

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How Mobile Payments Will Disrupt Consumer Behavior Research
How Mobile Payments Will Disrupt Consumer Behavior Research

Mobile payment technology is growing rapidly, with major corporations like Apple and Samsung offering their own solutions, and changing the way marketers connect with consumers.

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How to Design an Effective Market Research Survey
How to Design an Effective Market Research Survey

Digital survey tools have given marketers a cost-effective means of learning about their customers and prospects, but the information they gather is meaningless without effective market research...

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Should You Use A/B Tests in Market Research?
Should You Use A/B Tests in Market Research?

A/B testing has been helping market researchers optimize their tactics for years. Google started using it in February 2000 to determine the number of items to display on its search engine results...

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