Employee appreciation should be part of any workplace, but especially on Employee Appreciation day!
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Traditionally executed, market research is a very labor-intensive operation. Using automation in market research will alleviate some of the more time-consuming activities.
Market research does best with audience segmentation. Identify people that are the most, or potentially least profitable by dividing the market.
Marketing to Generation Z requires knowledge of a few key traits. The term “digital native” aptly describes Generation Z, the cohort born after 1995 and the first generation that’s been connected to...
It should come as no surprise that people are the most valuable part of any company, so a dedicated employee recognition program is a no-brainer.
Deciding to buy technology or build your own is not only an important decision, it can be a difficult one.
Mobile payment technology is growing rapidly, with major corporations like Apple and Samsung offering their own solutions, and changing the way marketers connect with consumers.
Digital survey tools have given marketers a cost-effective means of learning about their customers and prospects, but the information they gather is meaningless without effective market research...
A/B testing has been helping market researchers optimize their tactics for years. Google started using it in February 2000 to determine the number of items to display on its search engine results...