What's the best way to measure consumer preference? The gift of choice! More and more companies are spending money on gift cards
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Sometimes, brands just get it. They understand what motivates buyers to become dedicated fans, and they have amazing loyalty programs that drive sales and increase customer connection and...
Millennials have incredible brand loyalty, but traditional methods of brand engagement don't always resonate with this tech-savvy generation. So, how can you incetivize and engage the Millennial demo?
Pop quiz: You’ve researched and tested your product, and you’re feeling ready. But is it time to launch?
If you don't understand the digital consumption behavior of your target audience, how can you make smart decisions around marketing to your user base?
Often, marketers overlook one of the most important resources for product promotion: their staff.
Shifts in social media behavior can be difficult for market researchers keep up with—but to engage your audience, it’s important to know where your target audience spends time and how they interact...
Market researchers need survey recipients. Whether they’re executed on the phone or online, surveys deliver insights that marketers need to effectively position and sell their products or services to...
After spending significant amounts of time, money and creative energy on the design of your website, application or other product, how do you know if it will meet the expectations of prospective...