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The Giftbit Blog

Gift of Choice: How to Measure Consumer Preference
Gift of Choice: How to Measure Consumer Preference

What's the best way to measure consumer preference? The gift of choice! More and more companies are spending money on gift cards

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4 Brands With Killer Customer Rewards and Loyalty Programs
4 Brands With Killer Customer Rewards and Loyalty Programs

Sometimes, brands just get it. They understand what motivates buyers to become dedicated fans, and they have amazing loyalty programs that drive sales and increase customer connection and...

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Incentivizing and Engaging Millennials: 3 Tactics That Work
Incentivizing and Engaging Millennials: 3 Tactics That Work

Millennials have incredible brand loyalty, but traditional methods of brand engagement don't always resonate with this tech-savvy generation. So, how can you incetivize and engage the Millennial demo?

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How to Create an Effective User Community For a New Product
How to Create an Effective User Community For a New Product

Pop quiz: You’ve researched and tested your product, and you’re feeling ready. But is it time to launch?

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4 Consumer Reports Every Market Researcher Should Read
4 Consumer Reports Every Market Researcher Should Read

If you don't understand the digital consumption behavior of your target audience, how can you make smart decisions around marketing to your user base?

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How to Make Your Employees Ambassadors of Your Brand
How to Make Your Employees Ambassadors of Your Brand

Often, marketers overlook one of the most important resources for product promotion: their staff.

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How Does The Evolution of Social Media Affect Market Researchers?
How Does The Evolution of Social Media Affect Market Researchers?

Shifts in social media behavior can be difficult for market researchers keep up with—but to engage your audience, it’s important to know where your target audience spends time and how they interact...

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5 Things Survey Recipients Find Annoying (and how to fix them)
5 Things Survey Recipients Find Annoying (and how to fix them)

Market researchers need survey recipients. Whether they’re executed on the phone or online, surveys deliver insights that marketers need to effectively position and sell their products or services to...

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Who Should Test Your Product? Tips for Choosing UX Testers
Who Should Test Your Product? Tips for Choosing UX Testers

After spending significant amounts of time, money and creative energy on the design of your website, application or other product, how do you know if it will meet the expectations of prospective...

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