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Marketing to Generation Z: Key Traits You Need To Know
Marketing to Generation Z: Key Traits You Need To Know

Marketing to Generation Z requires knowledge of a few key traits. The term “digital native” aptly describes Generation Z, the cohort born after 1995 and the first generation that’s been connected to...

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3 Keys to Creating a Powerful Employee Recognition Program
3 Keys to Creating a Powerful Employee Recognition Program

It should come as no surprise that people are the most valuable part of any company, so a dedicated employee recognition program is a no-brainer.

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Should You Buy or Build Your Own Tech? 4 Questions to Ask
Should You Buy or Build Your Own Tech? 4 Questions to Ask

Deciding to buy technology or build your own is not only an important decision, it can be a difficult one.

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How Mobile Payments Will Disrupt Consumer Behavior Research
How Mobile Payments Will Disrupt Consumer Behavior Research

Mobile payment technology is growing rapidly, with major corporations like Apple and Samsung offering their own solutions, and changing the way marketers connect with consumers.

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How to Design an Effective Market Research Survey
How to Design an Effective Market Research Survey

Digital survey tools have given marketers a cost-effective means of learning about their customers and prospects, but the information they gather is meaningless without effective market research...

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Should You Use A/B Tests in Market Research?
Should You Use A/B Tests in Market Research?

A/B testing has been helping market researchers optimize their tactics for years. Google started using it in February 2000 to determine the number of items to display on its search engine results...

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5 Reasons Your Market Research Campaigns Aren't Working
5 Reasons Your Market Research Campaigns Aren't Working

Market research campaign not working? It’s a market researcher’s nightmare: You designed your survey, sent it out through all your channels, and… nothing happened. A few responses trickled in, but...

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4 Simple Tech Integrations for Better Market Research
4 Simple Tech Integrations for Better Market Research

Conducting better market research can dramatically improved with the right tech integrations.

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How to Execute an Effective Market Research Campaign on Facebook
How to Execute an Effective Market Research Campaign on Facebook

Market research used to be an expensive, drawn-out process that required phone calls and manual information collection. Now, researchers can easily collect information through Facebook in a matter of...

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