Marketing to Generation Z requires knowledge of a few key traits. The term “digital native” aptly describes Generation Z, the cohort born after 1995 and the first generation that’s been connected to...
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It should come as no surprise that people are the most valuable part of any company, so a dedicated employee recognition program is a no-brainer.
Deciding to buy technology or build your own is not only an important decision, it can be a difficult one.
Mobile payment technology is growing rapidly, with major corporations like Apple and Samsung offering their own solutions, and changing the way marketers connect with consumers.
Digital survey tools have given marketers a cost-effective means of learning about their customers and prospects, but the information they gather is meaningless without effective market research...
A/B testing has been helping market researchers optimize their tactics for years. Google started using it in February 2000 to determine the number of items to display on its search engine results...
Market research campaign not working? It’s a market researcher’s nightmare: You designed your survey, sent it out through all your channels, and… nothing happened. A few responses trickled in, but...
Conducting better market research can dramatically improved with the right tech integrations.
Market research used to be an expensive, drawn-out process that required phone calls and manual information collection. Now, researchers can easily collect information through Facebook in a matter of...