HR departments need to know how to encourage employee retention for a few reasons: not only is finding and training new employees bad for your bottom line, but losing top tier talent puts you in a...
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If the rewards and incentives you're offering go unnoticed, they won't be effective. Improve your gift card email open rates with the perfect subject line.
What's the best way to measure consumer preference? The gift of choice! More and more companies are spending money on gift cards
Sometimes, brands just get it. They understand what motivates buyers to become dedicated fans, and they have amazing loyalty programs that drive sales and increase customer connection and...
Millennials have incredible brand loyalty, but traditional methods of brand engagement don't always resonate with this tech-savvy generation. So, how can you incentivize and engage the Millennial...
Pop quiz: You’ve researched and tested your product, and you’re feeling ready. But is it time to launch?
If you don't understand the digital consumption behavior of your target audience, how can you make smart decisions around marketing to your user base?
Often, marketers overlook one of the most important resources for product promotion: their staff.
Shifts in social media behavior can be difficult for market researchers to keep up with—but to engage your audience, it’s important to know where your target audience spends time and how they...