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How Drop boosted engagement & points redemption

A simple call to Giftbit's API increased Drop's reward offering by 30%
and catapulted their points-to-rewards redemption rates

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We were looking for a provider that would allow us to immediately add the gift cards our members were asking for.

Giftbit offered the convenience and speed of a seamless gift card setup by adding an API call and the necessary assets on the same day of the request.

— Vanessa Pereira, Client Success Manager — Drop

Drop Technologies

Who is Drop?

Drop is a free rewards program bringing value to over 5 million members by empowering their everyday shopping, with the goal of becoming the most personalized rewards platform in the world.

What did they need?

Drop found that many of their members were looking for gift card options for everyday needs like Lyft, CVS, Walmart, and Target. They needed a gift card provider that would allow them to immediately add the brands their members were asking for.

How did Giftbit help?

With Giftbit's straightforward API integration, Drop was able to set up a streamlined process for their members to redeem the rewards they preferred.

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Boosted points redemption with Giftbit.

Boosted engagement

When Drop announced via social media that they were adding brands like CVS, Target, Walmart and Lyft, there was an overwhelmingly positive response from their members. This was followed by vast amounts of Drop Points being redeemed for these gift cards.

With Giftbit, Drop was able to increase their gift card catalog by 30% in 2022 and see over 22,000 redemptions with the Giftbit gift cards in the same year.

Browse Giftbit's reward catalog

Giftbit and Drop connected by the API.

A simple call to the API

By integrating with Giftbit's API, Drop was able to immediately offer attractive gift card brands for their points-holders to redeem. The setup process was smooth, and quick technical support was available if needed.

Learn more about Giftbit's gift card API

Tracking and visibility

Since working with Giftbit, Drop has seen 98% of gift cards being redeemed are also being used in the same quarter. This insight is something they've not been able to attain anywhere else and allows them to take pride in the fact that their members are intentional with their redemptions and are using gift cards for their everyday purchases or to treat themselves.

Drop has seen over 22,000 redemptions with Giftbit rewards and they continue to accelerate!

Learn more about Giftbit reporting

Tracking and reporting with Giftbit.

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1-Jan-06-2023-07-49-19-5591-PM Sales inquiries

Looking to learn more about using Giftbit for your rewards & incentive programs? Our talented sales team is here to help! Fill out the form, or book directly into this calendar.