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How Drop boosted engagement with a bigger rewards catalog

A simple call to Giftbit's API increased Drop's reward offering by 30% and catapulted their points-to-rewards redemption rate

We were looking for a provider that would allow us to immediately add the gift cards our members were asking for.

OPT Five stars sharp

 

Drop technologies CSM Vanessa head shot )Giftbit offered the convenience and speed of a seamless gift card setup by adding an API call and the necessary assets on the same day of the request.

— Vanessa Perieira, Client Success Manager  |  Drop

They needed flexible digital rewards

Drop found that many of their members were looking for digital gift card options for everyday needs like Lyft, CVS, Walmart, and Target.

They needed a gift card provider that would allow them to immediately add the brands their members were asking for.

Drop Logo

Drop is a free rewards program bringing value to over 5 million members by empowering their everyday shopping, with the goal of becoming the most personalized rewards platform in the world.

The solution: A simple call to the API

With Giftbit's straightforward API integration, Drop was able to set up a streamlined process for their members to redeem the rewards they preferred.

By integrating with Giftbit's API, Drop was able to immediately offer attractive gift card brands for their points-holders to redeem. The setup process was smooth, and quick technical support was available if needed.

The results: Dramatically boosted engagement

When Drop announced via social media that they were adding brands like CVS, Target, Walmart and Lyft, there was an overwhelmingly positive response from their members. This was followed by vast amounts of Drop Points being redeemed for these gift cards.

All said Drop saw over 22,000 redemptions with the Giftbit gift cards in the same year.

 

Why Drop chose Giftbit

Extensive catalog

With Giftbit, Drop was able to increase their gift card catalog with popular brands like CVS, Target, Walmart, and Lyft by 30%.

See the global catalog

Transparent tracking

Drop has seen 98% of redeemed gift cards are being used in the same quarter, an insight they've not been able to attain with other vendors.

Tracking and reporting

Diverse rewards work.

Achieve more with digital incentives. 

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Giftbit empowers organizations to send digital rewards, incentives, and payouts at scale via an intuitive web app or developer-friendly API. Access a global catalog of 1,500+ brands across 40+ countries, including gift cards, crypto, and charity options, and prepaid support for 150+ countries, all with face-value pricing and zero contracts. We prioritize the recipient experience with a seamless UI and provide every client with transparent reporting and the same world-class support, regardless of program size.

 

Amazon.com Gift Cards ("GCs") Restrictions apply, see amazon.com/gc-legal

The Starbucks wordmark and the Starbucks logo are registered trademarks of Starbucks Corporation. Starbucks is also the owner of the copyrights in the Starbucks logo and the Starbucks Card designs. All rights reserved. Starbucks is not a participating partner or sponsor in this offer. All other trademarks, logos and brand names are the property of their respective owners.

Visa Prepaid eReward Card is issued by Peoples Trust Company pursuant to licence by Visa Int. See Cardholder Agreement for further details. Trademark of Visa International Service Association and used under licence by Peoples Trust Company.

Virtual Account is issued by Pathward®, N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc. Virtual Account can be used online, via phone, or in store with a digital wallet everywhere Visa debit cards are accepted in the U.S. and District of Columbia. NO CASH OR ATM ACCESS. Terms and Conditions apply. Virtual Accountholder Agreement.

The Prepaid Visa Incentive card is issued by Sutton Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. Visa is a registered trademark of Visa, U.S.A. Inc. All other trademarks and service marks belong to their respective owners. Your use of the prepaid card is governed by the Cardholder Agreement, and some fees may apply. This is not a gift card. Please note that prepaid cards are subject to expiration, so pay close attention to the expiration date of the card. No cash access. The card is powered by Marqeta.

Virtual Prepaid Mastercard is issued by Pathward®, N.A., Member FDIC, pursuant to license by Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. No cash access or recurring payments. Can be used where Debit Mastercard is accepted online, for phone/mail orders, or in stores that accept mobile wallet. Valid for up to 6 months; unused funds will forfeit after the valid thru date. Terms and conditions apply..

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