Case Study: How CMEOW advanced their driver’s incentive program

MustardHub is an all-in-one employee engagement and cultural intelligence platform. Among other features, it provides distributed and multi-site organizations access to meaningful employee gifts and rewards, including peer-to-peer gifting options.

MustardHub uses Giftbit to power their rewards offering, giving their users access to a growing gift card catalog with 1000+ brands, including charity and near-cash options. This partnership was a key driving force behind the public release of the platform in June 2023, and the subsequent re-launch of their updated version in September 2025.

It’s been great working with a company that’s so flexible.

Giftbit was willing to work with us to find out how they could fit within our space and help us meet our goals.

— Curtis Forbes, Co-Founder & CEO | MustardHub

The problem: Finding flexibility in a rigid industry

In its early days, MustardHub offered what founder and CEO Curtis Forbes calls ‘low hanging fruit’—easy incentives like telehealth and wellness subsidies. But they quickly discovered that employees wanted more.

“People wanted more choice,” he says.

The solution seemed simple: integrating with a gift card provider so they could offer more rewards across multiple categories. But the first provider they chose to work with created more problems than it solved.

"The API provider we used before Giftbit had very stringent guardrails in place for how they required their integrators to work and operate," Curtis recalls. "There was very little flexibility, when we were in a place where we were still figuring 'us' out and needed the flexibility."

In short, that legacy gift card provider they chose wasn’t cutting it. MustardHub needed a modern partner that could grow with them—and not one that would lock them into a rigid framework while they were still evolving their product.

The solution: an integrated partner built for flexibility …

Ready to explore new options, Curtis booked some time with Matt Brossard, Giftbit’s Director of Business Growth. Right away, the approach felt distinctly different.

“He was kind, thoughtful, understanding, and flexible, and genuinely willing to help,” Curtis says. “That was so incredibly valuable to us, because we were still figuring stuff out.”

… and an API that just works

Of course, no matter how strong the partnership, success ultimately depended on the Giftbit API itself. Their first integration attempt had taught MustardHub that legacy fintech APIs can be rigid and unnecessarily complex. Would Giftbit's present the same challenges?

Thankfully, for MustardHub's development team, this new technical integration was fast and refreshingly straightforward.

"It was all smooth sailing," recalls Alex Zub, MustardHub CTO. "The API had everything we needed it to have. It solved all the problems we needed to solve."

Within a couple of weeks, MustardHub had switched from their previous provider and had their new Giftbit integration up and running—all without any delays in their timeline.

“The Giftbit API is easy and frictionless and lets us do our own thing," Alex says. “We don’t have to worry about things breaking.”

The results: a relaunch powered by extensive digital rewards …

With Giftbit integrated, MustardHub was ready to re-launch their improved platform in September 2025—a milestone that hinged on having the right rewards infrastructure in place.

The expanded gift card catalog immediately addressed what employees had been asking for from the start: meaningful choice.

"We can now satisfy the needs, wants, tastes, and preferences of teams that come from a lot of different places," Curtis says.

The impact was clear, as the broader selection drove stronger adoption across MustardHub's customer base, validating the decision to find a more flexible partner.

"Being able to have that extensive catalog definitely drove more adoption," Curtis reports.

... and a supportive partnership that keeps pace

MustardHub’s partnership with Giftbit has now extended well beyond the initial integration. Whenever questions or issues arise, they work directly with their dedicated account manager Sofia Baltasar, Giftbit’s Head of Customer Success.

"Sofia's amazing,” says Curtis. “She is very, very sharp and responsive.”

Specifically, Sofia worked closely with the MustardHub team to create a new custom arrangement based on their expansion plans and anticipated volume.

"Giftbit believed in us enough to make that arrangement," says Curtis. "That's a really big deal."

Beyond this willingness to invest in their success, Curtis and his team have come to rely on Sofia's unique combination of expertise and transparency.

"The support's been fantastic,” he says.

That sentiment extends across MustardHub's entire leadership team. The reliability of both the API and the ongoing partnership support has allowed them to focus on building their platform rather than managing vendor relationships.

"Working with Giftbit is easy and frictionless,” says Curtis.

Looking ahead: a platform ready for growth

As MustardHub looks toward global expansion, they're confident Giftbit will be there alongside them.

"Our relationship has given us confidence that when we're ready to expand into new countries or offer more rewards, Giftbit will help us deliver,” says Curtis.

MustardHub's favorite features

A reliable API

Giftbit's dev-friendly gift card api was easy to integrate into MustardHub's platform. Reliable stability and uptime let Alex manage his product without added costs or complexity.

Giftbit's open API

Real people, real support

At a time when automation is everywhere, Giftbit maintains a distinctly human approach. “There’s a human touch, which is nice in this world of AI,” says Curtis.

Meet the team

A catalog built to scale

The continually growing selection of digital rewards appeals to employees with diverse interests. Plus, when MustardHub asks for specific brands to be added to the catalog, Curtis notes "the turnaround time is so rapid.”

Global gift card catalog

Easy gift card integration works

Achieve more with a modern reward API

Create account

Rewards work.

Curious about customization, delivery, cost, or anything else? Reach out today!

"It’s hard to imagine a world without Giftbit!

Everything is easily accessible through the portal. We've had incredible account management support and the team has been great getting us to where we need to be.”

— Jenna Adrian, Head of Operations
Zogo

How MustardHub transformed their product with the right rewards partner

A modern API and strategic collaboration leads to a successful platform launch