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HOLIDAY GIFT CARD SPENDING TREND REPORT   Read now

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Giftbit’s 2024 Product Updates

 

A gift card incentive program works best when you can give people choice without creating extra work for the team running it. That's why our main product updates in 2024 focused on making that balance easier, while continuing to improve the experience for people receiving rewards.

January: Offer the Full Catalog with one selection

The Full Catalog option was a significant change to how senders could set up a reward. Rather than choosing one brand or building a shortlist in advance, a sender could select Full Catalog and let recipients choose for themselves.

After receiving a reward email or link, recipients could browse eligible options in Giftbit’s catalog and select a reward that suited them. The options shown depend on the recipient’s region and the reward value. For a program with people who have different preferences, this gives each person meaningful choice without requiring the sender to curate a separate brand list for every audience.

Senders could still choose a customized selection when a campaign called for specific brands. Full Catalog added a simpler way to offer broad choice when it did not. Giftbit’s Full Catalog guide explains the two approaches.

February: Improvements to sending and claiming

We made usability and clarity improvements in both the main app and the reward pages recipients see. The work included fixes to the existing experience and technical groundwork for future catalog additions.

February through April: More prepaid card options

Several announcements expanded the types of prepaid rewards senders could offer:

  • February: A prepaid Visa® option was added to Full Catalog and customized reward selections.
  • March: Virtual Prepaid Mastercard® became an option for Canadian recipients.
  • April: A USD Virtual Prepaid Mastercard became available for international sending in eligible locations where the card is accepted. Learn more about the USD card.

September: More flexibility in reward amounts

Giftbit also expanded the available load ranges for several rewards:

  • The Coffee Bean & Tea Leaf: USD $3–$500
  • Air Canada: CAD $25–$2,000
  • CAD and USD Mastercard options: $20–$2,000 in their respective currencies

Together, these changes gave senders more flexibility in what they offered, how much they sent, and how much choice they left to recipients.
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Giftbit empowers organizations to send digital rewards, incentives, and payouts at scale via an intuitive web app or developer-friendly API. Access a global catalog of 1,500+ brands across 40+ countries, including gift cards, crypto, and charity options, and prepaid support for 150+ countries, all with face-value pricing and zero contracts. We prioritize the recipient experience with a seamless UI and provide every client with transparent reporting and the same world-class support, regardless of program size.

 

Amazon.com Gift Cards ("GCs") Restrictions apply, see amazon.com/gc-legal

The Starbucks wordmark and the Starbucks logo are registered trademarks of Starbucks Corporation. Starbucks is also the owner of the copyrights in the Starbucks logo and the Starbucks Card designs. All rights reserved. Starbucks is not a participating partner or sponsor in this offer. All other trademarks, logos and brand names are the property of their respective owners.

Visa Prepaid eReward Card is issued by Peoples Trust Company pursuant to licence by Visa Int. See Cardholder Agreement for further details. Trademark of Visa International Service Association and used under licence by Peoples Trust Company.

Virtual Account is issued by Pathward®, N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc. Virtual Account can be used online, via phone, or in store with a digital wallet everywhere Visa debit cards are accepted in the U.S. and District of Columbia. NO CASH OR ATM ACCESS. Terms and Conditions apply. Virtual Accountholder Agreement.

The Prepaid Visa Incentive card is issued by Sutton Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. Visa is a registered trademark of Visa, U.S.A. Inc. All other trademarks and service marks belong to their respective owners. Your use of the prepaid card is governed by the Cardholder Agreement, and some fees may apply. This is not a gift card. Please note that prepaid cards are subject to expiration, so pay close attention to the expiration date of the card. No cash access. The card is powered by Marqeta.

Virtual Prepaid Mastercard is issued by Pathward®, N.A., Member FDIC, pursuant to license by Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. No cash access or recurring payments. Can be used where Debit Mastercard is accepted online, for phone/mail orders, or in stores that accept mobile wallet. Valid for up to 6 months; unused funds will forfeit after the valid thru date. Terms and conditions apply..

Please visit each company's website for additional terms and conditions.