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Giftbit CEO on Frictionless Payouts, Global Expansion, and Building a Canadian-Founded Fintech Success Story

JUNE 17, 2025

Businesses sent an estimated $3.2 trillion in prepaid and gift card payouts in 2024. As more businesses become global faster than ever before, they need financial infrastructure to support their expansion.

Leif-1Giftbit, a Canadian-founded payouts and digital rewards platform, is steadily aggregating global payout options to optimize how businesses send money and is dedicated to making payouts easy, transparent, and revenue-positive. 

We spoke with Giftbit’s CEO and co-founder Leif Baradoy about the company’s global expansion and what it means to exceed expectations in the evolving world of digital payouts. 

Read the full article on Fintech.ca
June 17, 2025
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Giftbit empowers organizations to send digital rewards, incentives, and payouts at scale via an intuitive web app or developer-friendly API. Access a global catalog of 1,500+ brands across 40+ countries, including gift cards, crypto, and charity options, and prepaid support for 150+ countries, all with face-value pricing and zero contracts. We prioritize the recipient experience with a seamless UI and provide every client with transparent reporting and the same world-class support, regardless of program size.

 

Amazon.com Gift Cards ("GCs") Restrictions apply, see amazon.com/gc-legal

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Visa Prepaid eReward Card is issued by Peoples Trust Company pursuant to licence by Visa Int. See Cardholder Agreement for further details. Trademark of Visa International Service Association and used under licence by Peoples Trust Company.

Virtual Account is issued by Pathward®, N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc. Virtual Account can be used online, via phone, or in store with a digital wallet everywhere Visa debit cards are accepted in the U.S. and District of Columbia. NO CASH OR ATM ACCESS. Terms and Conditions apply. Virtual Accountholder Agreement.

The Prepaid Visa Incentive card is issued by Sutton Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. Visa is a registered trademark of Visa, U.S.A. Inc. All other trademarks and service marks belong to their respective owners. Your use of the prepaid card is governed by the Cardholder Agreement, and some fees may apply. This is not a gift card. Please note that prepaid cards are subject to expiration, so pay close attention to the expiration date of the card. No cash access. The card is powered by Marqeta.

Virtual Prepaid Mastercard is issued by Pathward®, N.A., Member FDIC, pursuant to license by Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. No cash access or recurring payments. Can be used where Debit Mastercard is accepted online, for phone/mail orders, or in stores that accept mobile wallet. Valid for up to 6 months; unused funds will forfeit after the valid thru date. Terms and conditions apply..

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