If you're running a rewards or gift card program through them, here's how to move to Giftbit without missing a beat.
GiftCertificates.ca, the corporate gift card program long operated by Givex, was acquired by Shift4 in 2024. Under Shift4 ownership, GiftCertificates.ca (now branded Giftpass) is winding down: it will stop accepting new orders on September 15, 2026, and the program closes entirely on September 30, 2026.
If your team uses GiftCertificates.ca for employee rewards, customer incentives, or bulk gift card orders, you need to switch to a new provider before the program ends.
Giftbit gives you the same bulk-ordering flexibility with instant digital delivery, API access for automated programs, and no minimum order size to get started.
Giftbit has been in business for 15 years, and thousands of customers rely on us for their long-term incentive programs.
Giftbit is simple to set up, easy for recipients to redeem, and backed by real support whenever you need it.
🇨🇦 Canadian founded
See How Giftbit Works to learn more, or create a free account to get started, no strings attached.
Pay-as-you-go, on demand. Add funds when you're ready to send. Free funding options available.
Manually, via CSV, through the API, or triggered by Zapier
Excellent recipient experience
Simple redemption flow meets your recipients where they are
No app to download, no account to create, no waiting on the mail. Recipients get their gift by email or SMS, click through to a simple redemption page, and pick exactly what they want from hundreds of brands in seconds.
| Comparison point | Giftbit | Other Platforms |
| Minimum order size | None | Often required |
| Setup cost | Free | Setup or subscription fees common |
| Sending methods | Manual, CSV, API, or Zapier | Varies, sometimes manual only |
| Recipient choice | Choose from 1,500+ brands across 40+ countries. | Often locked to one brand or card type |
| Delivery speed | Instant digital delivery | Varies, sometimes delayed |
| Support | Real support for all clients and recipients, no matter how big your program. | Ticket queues, limited by account size, and hard to reach a human. |
| Program continuity | Built for long-term, ongoing programs | Risk of program changes or shutdowns |
Sending is incredibly easy.
I just upload a CSV, personalize my contacts, and I usually create templates with a cute header from Canva. We definitely use Giftbit in a multitude of ways. It’s been a great tool for us, and we really appreciate it.
— Molly Quinn, Managing Director of Marketing & Communications | Distinctive Schools
Yes. GiftCertificates.ca (operating as Giftpass, owned by Shift4) has confirmed it will stop accepting new orders after September 15, 2026, and the program ends entirely on September 30, 2026.
GiftCertificates.ca was a Canadian corporate gift card program originally operated by Givex, a Toronto-based gift card and loyalty technology company. Shift4, a payments company, acquired Givex in 2024. Following the acquisition, Shift4 is winding down the GiftCertificates.ca program (rebranded as Giftpass): it stops accepting new orders on September 15, 2026, and closes for good on September 30, 2026.
Givex, the company that built and ran GiftCertificates.ca, was acquired by Shift4 in 2024. Givex's gift card programs, including GiftCertificates.ca/Giftpass, are being discontinued under Shift4's ownership.
Any program relying on GiftCertificates.ca for ongoing orders needs a new provider before September 15 to avoid a gap in fulfillment.
Existing balances or Giftpasses should be used or redeemed before the September 30 shutdown per their FAQ.
Yes. Giftbit supports bulk gift card sending via CSV upload, manual sending, and a full API for automated programs with no minimum order requirement.
Giftbit has no setup fees or minimum commitments. See pricing details here.