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The Giftbit Blog

Posts about Research incentives

How To Maintain Survey Response Rates in Long-Term Studies
How To Maintain Survey Response Rates in Long-Term Studies

Anyone who has conducted a survey knows the struggle of getting responses, especially for long-term studies. In fact, the average survey response rate for academic studies is only around 30%.

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Best Practices: How to Collect User Feedback for Your Product
Best Practices: How to Collect User Feedback for Your Product

Are you looking to improve your product? If so, you’ll need to collect user feedback.

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Using Digital Gift Cards to Incentivize Research Participation
Using Digital Gift Cards to Incentivize Research Participation

Incorporating gift card incentives into your surveys can improve participant engagement and response rates, resulting in more accurate data.

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Easy Ways to Perform Market Research Online
Easy Ways to Perform Market Research Online

Performing online market research is easier than ever with the variety of data, information, and tools at our fingertips on the internet. The core elements are still the same as traditional market...

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4 Consumer Reports Every Market Researcher Should Read
4 Consumer Reports Every Market Researcher Should Read

If you don't understand the digital consumption behavior of your target audience, how can you make smart decisions around marketing to your user base?

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How Does The Evolution of Social Media Affect Market Researchers?
How Does The Evolution of Social Media Affect Market Researchers?

Shifts in social media behavior can be difficult for market researchers keep up with—but to engage your audience, it’s important to know where your target audience spends time and how they interact...

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5 Things Survey Recipients Find Annoying (and how to fix them)
5 Things Survey Recipients Find Annoying (and how to fix them)

Market researchers need survey recipients. Whether they’re executed on the phone or online, surveys deliver insights that marketers need to effectively position and sell their products or services to...

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Automation in Market Research: 3 Tasks To Take Off Your Plate
Automation in Market Research: 3 Tasks To Take Off Your Plate

Traditionally executed, market research is a very labor-intensive operation. Using automation in market research will alleviate some of the more time-consuming activities.

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Audience Segmentation For Market Researchers: 4 Best Practices
Audience Segmentation For Market Researchers: 4 Best Practices

Market research does best with audience segmentation. Identify people that are the most, or potentially least profitable by dividing the market.

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