Market research plays a crucial role in understanding your company's target audience and tailoring your marketing strategies, products, and offerings to meet their wants and needs. However, for many...
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The practice of incentivizing surveys (i.e. incentive surveys) has sparked considerable controversy among researchers and experts in the field. Critics argue that offering incentives, such as...
What's truly fascinating now is how AI is revolutionizing both industries, driving growth, and ushering in productive and beneficial changes. The potential of AI is boundless, presenting us with a...
Conducting market research and incentivizing consumer participation is an invaluable component of understanding a company's buyer persona and shaping future marketing decisions. It allows you to dive...
Do you need more participation in your research studies? Whether collecting census information or gathering healthcare industry insights, finding committed study participants can be challenging.
Anyone who has conducted a survey knows the struggle of getting responses, especially for long-term studies. In fact, the average survey response rate for academic studies is only around 30%.
Are you looking to improve your product? If so, you’ll need to collect user feedback.
Incorporating gift card incentives into your surveys can improve participant engagement and response rates, resulting in more accurate data.
Performing online market research is easier than ever with the variety of data, information, and tools at our fingertips on the internet. The core elements are still the same as traditional market...