Anyone who has conducted a survey knows the struggle of getting responses, especially for long-term studies. In fact, the average survey response rate for academic studies is only around 30%.
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Are you looking to improve your product? If so, you’ll need to collect user feedback.
Incorporating gift card incentives into your surveys can improve participant engagement and response rates, resulting in more accurate data.
Performing online market research is easier than ever with the variety of data, information, and tools at our fingertips on the internet. The core elements are still the same as traditional market...
If you don't understand the digital consumption behavior of your target audience, how can you make smart decisions around marketing to your user base?
Shifts in social media behavior can be difficult for market researchers keep up with—but to engage your audience, it’s important to know where your target audience spends time and how they interact...
Market researchers need survey recipients. Whether they’re executed on the phone or online, surveys deliver insights that marketers need to effectively position and sell their products or services to...
Traditionally executed, market research is a very labor-intensive operation. Using automation in market research will alleviate some of the more time-consuming activities.
Market research does best with audience segmentation. Identify people that are the most, or potentially least profitable by dividing the market.