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The Giftbit Blog

Posts about Research incentives (2)

How to Design an Effective Market Research Survey
How to Design an Effective Market Research Survey

Digital survey tools have given marketers a cost-effective means of learning about their customers and prospects, but the information they gather is meaningless without effective market research...

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5 Reasons Your Market Research Campaigns Aren't Working
5 Reasons Your Market Research Campaigns Aren't Working

Market research campaign not working? It’s a market researcher’s nightmare: You designed your survey, sent it out through all your channels, and… nothing happened. A few responses trickled in, but...

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How to Execute an Effective Market Research Campaign on Facebook
How to Execute an Effective Market Research Campaign on Facebook

Market research used to be an expensive, drawn-out process that required phone calls and manual information collection. Now, researchers can easily collect information through Facebook in a matter of...

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How to Choose the Best Gift Card Reward for Research Participants
How to Choose the Best Gift Card Reward for Research Participants

Choosing the right rewards for participants is a crucial part of ensuring audience participation in your market research efforts, but how is it done?

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Improve Market Research with Incentives: 5 Best Practices
Improve Market Research with Incentives: 5 Best Practices

Well-executed incentives can pay off for your market research. Executed poorly, however, and incentives can be an expensive endeavor that frustrate respondents and researchers.

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How Will Market Research Incentives Affect My Response Rates?
How Will Market Research Incentives Affect My Response Rates?

Offering market research incentives can be a major boon to response rates, getting you more completions more quickly.

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3 Ways The Norm of Reciprocity Will Impact Your Market Research
3 Ways The Norm of Reciprocity Will Impact Your Market Research

The norm of reciprocity describes one of the most subtle effects to your market research efforts, and potentially one of the most impactful.

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Social Exchange Theory and Market Research Participation
Social Exchange Theory and Market Research Participation

Social exchange theory describes how people decide whether the costs of an exchange are worth the rewards. How does it play into participation rates for market research?

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