Digital survey tools have given marketers a cost-effective means of learning about their customers and prospects, but the information they gather is meaningless without effective market research...
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Market research campaign not working? It’s a market researcher’s nightmare: You designed your survey, sent it out through all your channels, and… nothing happened. A few responses trickled in, but...
Market research used to be an expensive, drawn-out process that required phone calls and manual information collection. Now, researchers can easily collect information through Facebook in a matter of...
Choosing the right rewards for participants is a crucial part of ensuring audience participation in your market research efforts, but how is it done?
Well-executed incentives can pay off for your market research. Executed poorly, however, and incentives can be an expensive endeavor that frustrate respondents and researchers.
Offering market research incentives can be a major boon to response rates, getting you more completions more quickly.
The norm of reciprocity describes one of the most subtle effects to your market research efforts, and potentially one of the most impactful.
Social exchange theory describes how people decide whether the costs of an exchange are worth the rewards. How does it play into participation rates for market research?