đź“Ś TL;DR
• Giftbit was built for simplicity and reliability. We take the complexity out of rewards programs so you can focus on your core business.
• Security is in our foundation, not just a feature. SOC 2 compliance, encrypted traffic and data, and planned monitors and controls are all fundamental.
• We craft everything we build. The Giftbit API is flexible, intuitive, and designed to fit into your workflows.
• Fraud prevention and AI are top of mind. We’re watching for opportunities in AI to spot fraud patterns, and help you do the same.
• Our success is tied to value. We only win when our clients do.
🎥 Watch the full interview where I talk about how we're building Giftbit for the future.
I’ve been here since the early days, back when the company was still called Kiind. What’s kept me here for over a decade isn’t just the technology or the rewards space. It’s how we build and who we build for.
We exist to abstract away the headaches.
When we started out, our goal was to make sending rewards as simple as possible. That hasn’t changed. Most companies don’t want to become experts in gift card logistics. They just want a reliable, scalable way to delight their customers, employees, or other stakeholders.
Transparency is the other piece of who we are. For us, that means acting in good faith. Not just telling customers what we think they want to hear, but giving them the context they need to trust us. That means clear policies, clear pricing, and support that’s ready to make things right if expectations aren’t met.
Product roadmap work always starts with strategy. Where do we want to grow next? What’s the use case we’re doubling down on?
We’ve got a ton of ideas, a wealth of customer feedback, and plenty of internal signals. Picking what to build next is about timing. We’ve learned that even good ideas can stall if you’re too early, and become urgent if you wait too long.
Sometimes, a single customer need reveals a pattern. That’s where flexibility matters. We’ve built “spike” time into our dev process — fast experiments that let engineers test a fix or prototype in a few days. It’s a nimble way to solve targeted problems without derailing strategic progress.
I can’t talk about our platform without talking about our engineering culture.
From day one, our CTO set the tone: we're here to engineer software, not just ship code. Our developers take deep ownership of their work. If a bug gets reported, the person who built it is the first to jump in. There are no silos, and no throw-it-over-the-wall mindset.
That culture shows up in our API. A client developer once signed up, built a full integration, tested it, and requested production access, all within 48 hours. That’s not luck. That’s craft.
The Giftbit API follows best practices: idempotency, predictable response formats, clear documentation. It just works as it should.
And that ease of integration is what V2 is all about. We’re building the next generation of the API to be even more intuitive, without losing any of the care that made V1 great.
SOC 2 wasn’t a box to check, it was a way to help our customers gain confidence and get started faster.
We’d already built security into our stack: encrypted traffic, secure identifiers, AWS controls, encrypted-at-rest data, and a strong culture of least-privilege design.
But our customers have stakeholders. They need proof. SOC 2 let us turn a sometimes two-week vetting process into a two-hour review. And we’re transparent enough that the tech folks who want to go deeper, can.
And we don’t just protect our own systems, we help you protect yours. When customers set up a rewards program, we advise on security best practices: how links are stored, where emails go, where risk can creep in. That guidance helps our customers protect data they didn’t even realize was vulnerable.
Fraud has always been a concern in the gift card space. But as we grow, and as our customers grow, we’re seeing more sophisticated attacks. AI also makes it easier to mimic real behavior.
Our response? More data. More monitoring. And smarter tooling.
We’re building systems to scan event streams, flag anomalies, and surface non-obvious patterns. And we’re designing interventions that don’t require shutting down entire programs. If we detect something suspicious, we can soft-lock rewards or isolate a segment. Targeted action, not overreaction that causes harm.
Right now, I love thinking about AI as a team of infinite interns capable of brute-force pattern spotting, content generation, and insight mining at scale. But we’re just at the beginning and there is so much potential value to be unlocked just around the corner.
From helping customers run successful programs to responding to market patterns to faster, better software development, AI is a big part of how we’re thinking about what comes next.
But, as always, it comes back to craft. Just because AI wrote something doesn’t mean it’s good. So we review. We test. We verify. Like everything else, we do it fully.
When I evaluate software or vendors, I look for clear documentation, honest security language, and flexibility. Can I see how the system works? Can it fit our workflows? Are they hiding obscure pricing behind a sales call?
You can learn a lot about a company from their onboarding process.
At Giftbit, we’ve always believed you should get what you need from the product, not a pitch. And we hold ourselves to the same standard we expect of others.
V1 of Giftbit’s API lasted a decade. That’s rare. And that longevity? It’s a testament to how well it was built. But we’ve reached a point where the adding new features will be accelerated with better technology. That’s why V2 isn’t just a refresh. It’s a rebuild.
We want to keep everything that made V1 excellent, but make it more accessible. To people, and to now to AI as well. Because ultimately, great software meets people and systems where they are.
Everything we do is designed to support your success. That’s why our pricing is transactional: we only win when you do. If you send more rewards, it’s because your program is working. And if your program is working, it means we built something worth using.
There’s always something new on the horizon: new customers, new markets, new challenges. But our mindset stays the same: build well, stay curious, and improve (at least a little) every day.
If you’re thinking about integrating rewards into your product, process, or people strategy, we’d love to talk. We’ll help you get started fast. We’ll help you stay secure. And we’ll build something together that fits into your world, not the other way around.
And feel free to leave a comment on my video or follow Giftbit on LinkedIn.