Many companies are investing in rewards and incentive programs to encourage customer loyalty—but do these strategies work? The answer is yes—if you do it right.
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What's the best way to measure consumer preference? The gift of choice! More and more companies are spending money on gift cards
Sometimes, brands just get it. They understand what motivates buyers to become dedicated fans, and they have amazing loyalty programs that drive sales and increase customer connection and...
Pop quiz: You’ve researched and tested your product, and you’re feeling ready. But is it time to launch?
After spending significant amounts of time, money and creative energy on the design of your website, application or other product,
So, you’ve developed a product and now you need to test the UX design. Sure, you can—and probably should—have members of your team try it out and give their feedback. But where do you find people...
No physical product? No problem! Before we all shifted our lives online, branding was more focused on tangible things like product packaging, store design and logos. However, branding has evolved...
A product feedback survey can be a powerful tool for gathering insights into how users interact with your product and how it can be improved.
Marketing to Generation Z requires knowledge of a few key traits. The term “digital native” aptly describes Generation Z, the cohort born after 1995 and the first generation that’s been connected to...