Pop quiz: You’ve researched and tested your product, and you’re feeling ready. But is it time to launch?
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After spending significant amounts of time, money and creative energy on the design of your website, application or other product, how do you know if it will meet the expectations of prospective...
So, you’ve developed a product and now you need to test the UX design. Sure, you can—and probably should—have members of your team try it out and give their feedback. But where do you find people...
No physical product? No problem! Before we all shifted our lives online, branding was more focused on tangible things like product packaging, store design and logos. However, branding has evolved...
A product feedback survey can be a powerful tool for gathering insights into how users interact with your product and how it can be improved.
Marketing to Generation Z requires knowledge of a few key traits. The term “digital native” aptly describes Generation Z, the cohort born after 1995 and the first generation that’s been connected to...
A/B testing has been helping market researchers optimize their tactics for years. Google started using it in February 2000 to determine the number of items to display on its search engine results...
Most integrations into our API are straight forward. Simple automation for sending digital gift cards as rewards or incentives. Some are a little different.
As one of the top rated retailers in customer satisfaction nine years running, Amazon doesn’t need any help in providing consumer value.