Incentivizing your target market and engaging them throughout the customer lifecycle are some of the most significant challenges that merchants face. Using digital gift cards makes it easier for your...
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You’ve spent time and effort creating your recognition or incentive program. From obtaining budget approvals to developing customer or employee communications, kicking off an incentive or rewards...
Marketing makes more of an impression when you offer something special. A promo code can be a great incentive, but marketers should go beyond just emailing out a code and waiting for people to use it.
You've invested time and money in developing a great SaaS product. You know your product takes a new approach to solving users' pain points. Now you've just got to convince others to try it.
Many companies are investing in rewards and incentive programs to encourage customer loyalty—but do these strategies work? The answer is yes—if you do it right.
What's the best way to measure consumer preference? The gift of choice! More and more companies are spending money on gift cards
Sometimes, brands just get it. They understand what motivates buyers to become dedicated fans, and they have amazing loyalty programs that drive sales and increase customer connection and...
Pop quiz: You’ve researched and tested your product, and you’re feeling ready. But is it time to launch?
After spending significant amounts of time, money and creative energy on the design of your website, application or other product, how do you know if it will meet the expectations of prospective...